TCFCA 学习空间
TCFCA 学习空间
Professional occupations in advertising, marketing and public relations
广告、营销和公共关系领域的专业职业分析、制定和实施沟通和促销策略及信息计划；分析广告需求并制定适当的广告和营销计划；代表企业、政府和其他组织以及表演者、运动员、作家和其他才华横溢的个人宣传活动和事件并维持媒体关系。他们受雇于营销和咨询公司、广告公司、公司、协会、政府、社会机构、博物馆、画廊、公共利益团体以及文化和其他组织，也可能是个体经营者。娱乐、文学和体育经纪人等经纪人均包含在该单位组中。
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
中文内容为本站机器翻译，未经加拿大政府审核；申请与职业匹配请以英文原文为准。
评估要推广的产品或服务的特征，以确定企业的营销和广告需求
Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
就营销、广告或促销机会和策略向客户提供建议
Advise clients on marketing, advertising or sales promotion opportunities and strategies
制定直接营销和数字营销及广告活动的策略和相关内容并实施
Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
管理活动后分析以衡量和报告营销和广告指标
Manage post campaign analysis to measure and report on marketing and advertising metrics
开发和维护社交媒体帐户，包括管理客户评论和推荐
Develop and maintain social media accounts, including managing customer reviews and testimonials
制定、实施和评估公共关系战略和计划，旨在向客户、员工和公众通报企业、政府和其他组织的举措和政策
Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
进行公众舆论和态度调查，以确定其组织所服务的关键群体的利益和关切
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
准备或监督报告、简报、参考书目、演讲、演示、网站和新闻稿的准备
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
出于宣传、筹款和信息目的，制定和组织研讨会、会议、仪式以及其他活动和计划
Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
安排采访、新闻发布会和其他媒体活动
Arrange interviews, news conferences and other media events
担任组织的发言人并回答书面和口头询问
Act as spokesperson for an organization and answer written and oral inquiries
协调针对内部和外部受众的特别宣传活动和促销活动
Coordinate special publicity events and promotions for internal and external audiences
协助准备小册子、报告、新闻通讯和其他材料
Assist in the preparation of brochures, reports, newsletters and other material
代表并担任有才华的个人或具有特定职业专长的个人的代理人
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
准备或监督体育、文学、表演或其他合同的准备。
Prepare or oversee preparation of sports, literary, performance or other contracts.
文学经纪人专门代理特定类型的作者和作家。表演经纪人专门代理歌手、音乐家、演员或其他表演者。体育经纪人专门代表特定的运动员或运动队。
Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
通常需要商业营销、公共关系、传播、新闻、博物馆学或与特定主题相关的学科的大学学位或大专文凭。
A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
公共关系从业者可能需要 APR（公共关系认证）称号。
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
通过额外的培训和经验，可以晋升到公共关系、沟通和筹款方面的管理职位。
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
发展官员 - 筹款
development officer - fundraising
筹款活动
fundraiser
信息顾问
information consultant
信息服务协调员
information service coordinator
作者和作家（参见 51111 作者和作家（技术除外））
Authors and writers (See 51111 Authors and writers (except technical))
业务发展官员和市场研究人员和分析师（参见41402业务发展官员和市场研究人员和分析师）
Business development officers and market researchers and analysts (See 41402 Business development officers and market researchers and analysts)
会议和活动策划者（参见 12103 会议和活动策划者）
Conference and event planners (See 12103 Conference and event planners)
公共关系经理（参见 10022 广告、营销和公共关系经理）
Public relations manager (See 10022 Advertising, marketing and public relations managers)
Source: Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0, September 28, 2021. Reproduced and distributed on an "as is" basis with the permission of Statistics Canada.
Statistics Canada CSV 不标注 individual essential duties。 本站不会把某一行自动编造成 essential duty，具体分类仍需用户或专业人士核对。